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Acclaimed business professor at Visiolink Insights Day

Posted by Lars Ørhøj on 11/05/15 11:20

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We are proud to reveal the name of our second keynote speaker at the Visiolink Insights Day 2015 on 8 June: Associate Professor Nils Randrup. This keynote speech will cover the current situation in the newspaper business and the challenges faced by media houses in Europe. Nils Randrup has vast experience in marketing, advertising and e-business, including in media companies.

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Nils Randrup

Nils Randrup is an Associate Professor, Goizueta Business School, and a Marketing Consultant with a marketing background from Coca-Cola and Unilever. He has held top marketing consulting positions at J. Walter Thompson, Future Lab Business Consulting, Aston Promentor/Lisberg Management/E-Relations, and Leo Burnett. His ten years of marketing consulting experience come from a large number of companies like Kellogg’s, Kraft, Procter & Gamble, Nestlé, McDonalds, Nycomed and Rolex.

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As an External Professor at the Copenhagen Business School for more than ten years, his academic background includes research, MBA-level textbooks, working papers, articles and various MBA-level courses (e.g., “International marketing,” “E-business,” “Total Communication,” and “Project Methodology”).

His credits include the creation of a number of successful marketing efforts, the development of new models and concepts for Pricing Decisions, Total Communication, Persuasive Business Presentations, E-commerce, Strategic Positioning, Strategic Media and Advertising Planning.

He has an MBA from Kellogg School of Management/Copenhagen Business School, a Diploma in International Advertising from the International Advertising Association and a Certificate in Business Management from INSEAD.

Please note that the Visiolink Insights Day is for customers and special invites only.

Topics: Knowledge

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